Amazon Alex - #VoiceOfTrans

Working with Dentsu Aegis Network and Global Butterflies partnered the Global LGBTQ+ community around international Transgender Day of Visibility using the voice power of Amazon Alexa to transistion Alexa to a male transgender voice - allowing people to ask their transition story and sign the world's first voice activated UN resolution petition.

The Results

  • Social Impressions 4M+
  • Global Reach within LGBTQ+ Community 20M+
  • Shared Posts 300+
  • Countries Reached 13